The Company was founded in December 2011 as a subsidiary of the German Westwing Group, focused in Home & Decor.
The Company acts as a purchase platform for Home & Decor, and lifestyle goods, and has a selection of products from major brands. Our business model has the curatorship as a great differential, the entire assortment of products offered in our platform is extensively selected and reviewed, making us different from the other Brazilian e-commerce players.
During the first years of operation, the Company was entirely dedicated to online retail through WestwingClub. In November 2014, our first store was opened up in São Paulo as the Company entered the physical retail market.
In October of 2018, the Company was acquired by a vehicle from the private equity fund Axxon Group, making it entirely independent from Westwing Group, which still operates in several other countries.
In March of 2019, the Company started to expand its scope of operations, entering in the lifestyle market, in categories such as cosmetics, personal care, apparel and accessories, home appliances, electronics, among others.
In November of 2020, the Shareholders General Meeting authorized the application with CVM (the Brazilian Securities Agency) for the Initial Public Offer (IPO) of the Company’s shares, which took place on February 11th, 2021.